Consumers Are Drawn to Authority Figures

A large part of running a business is attracting new customers. However, with so many competitors out there, convincing consumers to choose your brand isn’t always easy. What makes your business better than your competitors’? Finding something that helps you to stand out is essential and just one way to do it is through authority … Read more

Incorporating Logic into Your Persuasive Marketing Strategy

In today’s marketing, incorporating a human touch is essential. However, that isn’t to say logic doesn’t play its part too. Logic is often seen as boring or robotic, but there are ways to use it in persuasive marketing to generate results. Here, we’ll look at why incorporating logic into persuasive marketing is a good idea, … Read more

How To Turn Videos Into Interactive Sales Machine

There is an amazing cloud app that allows you to instantly turn any old or new video into an interactive and conversion sales machine. Videract is a brand new video software that ethically allows you to crush the competition with the latest features like time-delay callout slides, text overlay, logo watermarks, superimpose images, in-video file … Read more