If you already have your own land and stable, it’s easy to become a horse-riding instructor. So many people wish to have horses but don’t have the land or the training ability, and you can help them with that. You can teach riding, and you can board their horses too.
Create a Business Plan
The first thing to do when you want to start any type of business is to create a business plan. You can find business plan templates online that you can modify and make your own.
Get Legal and Insurance
Teaching people to ride horses comes with some danger. You’ll need to be licensed and insured. There are no certifications for a horse-riding trainer to get, so that is not a worry, but you will need a general business license as well as liability insurance. You should probably form an INC or LLC to protect your personal assets if someone is injured.
Know the Types of Customers You Want to Work With
When you’re creating your business plan, you will want to really consider the type of people you want to work with. This will depend on whether you have access to land, horses, and so forth. Are you going to set this up at home, or are you going to travel to train?
Determine Your Prices
Look at the prices local to you for similar services and price yourself accordingly. Don’t try to be the cheapest. Instead, price higher and seek to offer the best experience to your customers that you can.
Set Up Your Online Presence
Today, everyone – even a homesteader – needs a website so that people can find them and know they exist. Set up your website and social media, and figure out the type of content you can publish to build your audience. Remember that you can hire a writer, or you can buy made-for-you content too.
Diversify Your Offerings
You may want to offer other services outside of just horse-riding training. For example, if you have the space, you can provide horse boarding, vet check-ups, washing, and more right there. You can outsource some of this, of course; you just need to be there when things are happening. You can even offer t-shirts and other souvenirs if you’re in a touristy area. Speaking of that, you can offer trail rides in addition to training to ride for extra money too.
When you get your business up and going, you can easily make $36,000 a year just by selling about 50 lessons at $60 per hour. In addition to earning money for the boarding and care of the horses, having the space and the talent makes this a no-brainer business to start for the horse lover and landowner.
