To Entertain & Educate
No matter where people work, creativity has a place. It doesn’t matter if you’re cleaning toilets, designing a building, or filing in an office – creativity at work has a place. There are numerous benefits of encouraging creativity at work for the employer too. Let’s look at some of these benefits. * Improves Bonding and … Read more
When it comes to persuasive marketing, there are a lot of different techniques you can use. Some of them can be much more powerful than others, so it’s important to do your research before getting started. If you’re looking to boost your conversions, there are some key areas you’ll want to focus on. Read on … Read more
If you want to achieve higher sales figures and increase conversations, triggering your audience’s sense of urgency is important. When they think they have to take immediate action, for example, they will have less time to think themselves out of the purchase. If you add a sense of urgency into your marketing, your audience will … Read more
When it comes to attracting new customers, reciprocity can prove to be extremely effective. The term has become well-known thanks to the six principles of persuasion by Dr. Robert Cialdini. Reciprocity is just one of the six principles mentioned, but what does it mean and how can it benefit your sales? Here, we’ll look at … Read more
More than likely, you may never deal with a crisis in your business. However, it’s always better to be prepared than having to deal with a crisis with no thought or idea of how to do it. It may seem like a negative to think about this before it happens, but you’ll be glad you … Read more
Dealing with a data breach can be daunting. After all, not only are you affected, but so are people who trusted you. The best way to deal with a data breach is to be open and honest right from the start, while also explaining how you’ll prevent it from happening in the future. Stay Calm … Read more
Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what persuasion has to do with business, … Read more
Do you have close relationships with the people you work with? If not, you wouldn’t be alone. However, did you know having deeper connections with people at work can be really beneficial? You spend the majority of your time with those you work with. So, it makes sense to build up a strong connection with … Read more
If your business has a crisis of any kind, the reason why it’s hard getting through it is usually due to a lack of planning. As your business grows, there will be many situations that can put you at risk – from a bad review to technology failures and more. If you’re not ready to … Read more
The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actually … Read more