How Reciprocity Persuades Consumers to Take Action

When it comes to attracting new customers, reciprocity can prove to be extremely effective. The term has become well-known thanks to the six principles of persuasion by Dr. Robert Cialdini. Reciprocity is just one of the six principles mentioned, but what does it mean and how can it benefit your sales? Here, we’ll look at … Read more

What Persuasion Has to Do with Business

Want your business to become more successful? If so, you might want to use your powers of persuasion. Persuasion is an important part of running a business. Often associated with marketing, it is actually useful throughout most areas of the company. Read on to find out more about what persuasion has to do with business, … Read more

Dealing with Poor Feedback

The truth is, if you’re doing a lot of business, someday someone will provide negative or poor feedback to you. It’s bound to happen. In fact, if it never happens you may not be reaching as many people as you can with your solutions. Even though it hurts to get poor feedback, it can actually … Read more