Getting Your Audience to Commit

Do you struggle to see results from your persuasive marketing strategy? It can be easy generating initial interest in your marketing efforts. However, getting your audience to commit isn’t always as straightforward. If you want to boost sales and generate better results, it’s crucial to get your audience to commit. Here, we’ll look at some … Read more

Consumers Are Drawn to Authority Figures

A large part of running a business is attracting new customers. However, with so many competitors out there, convincing consumers to choose your brand isn’t always easy. What makes your business better than your competitors’? Finding something that helps you to stand out is essential and just one way to do it is through authority … Read more

Incorporating Logic into Your Persuasive Marketing Strategy

In today’s marketing, incorporating a human touch is essential. However, that isn’t to say logic doesn’t play its part too. Logic is often seen as boring or robotic, but there are ways to use it in persuasive marketing to generate results. Here, we’ll look at why incorporating logic into persuasive marketing is a good idea, … Read more

Tips for Optimizing Your Images

If you want to get the most out of Pinterest for business, it’s important to optimize your posts. Proper optimization ensures your pins are found by the right audience and that they are much easier to find amongst the millions of images posted through Pinterest. Not sure how to do this? Here, you’ll discover some … Read more

Five Ways That AI Technology Can Benefit You in Business

Is your business making the most of AI technology? If not, you might want to start looking into implementing it today. AI technology can deliver so many benefits to businesses. From improved efficiency to enhanced customer satisfaction, there are lots of ways you could benefit from AI in the workplace. Here are five ways that … Read more