If you want to sell anything online, there are only 3 steps. In this article, I will show you the three steps and why every step is essential to making the sale. There can be NO skipped steps.
Step 1 – Get Attention
You can’t sell anything without getting the attention of the a prospective customer. Unless you only sell to existing friends and family, then that means you need to advertise to get traffic to pages that collect the email address of strangers who have a problem that your product can help them solve. You have to get them to the lead capture page and convert them into a subscriber.
Step 2 – Educate and Motivate
Once you have their email address, you need to send them a series of emails designed to educate and motivate them to want to do business with you. THESE ARE NOT SALES EMAILS! You have to get them to know, like, and trust you BEFORE you present your solution to their problem. You do this by actually HELPING them before they pay you. By doing that, you show them that you are credible and trustworthy. You show them that you have the ability to help them solve their problem.
Step 3 – Make an Irresistible Offer
Once they have the confidence that you can help them, then you can make an offer. The offer needs to be a “Mafia Offer” … the deal you cannot refuse. It has to be so beneficial that it is a “no brainer” and minimize risk on their part. You do a risk reversal by guaranteeing the results or they don’t pay.
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Most people online fail because they don’t get these three steps right.
They mess up step 1 because they don’t get enough attention to actually get results, or they try to sell to strangers rather than building trust first.
They mess up step 2 because they get impatient and try to sell before they have gotten the prospects to know, like and trust them. They try to sell using hype rather than proving that they know what they are talking about.
They mess up step 3 by making offers which are simply not very good, and certainly not irresistible. They don’t guarantee that their solution will solve the customer’s problems. If you aren’t willing to stand behind what you are selling, then why should your prospects believe you.
