The Importance of Personalization in Marketing Your Bricks and Mortar Business

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Personalization is becoming an increasingly important part of successful modern marketing. If you are not already using it to promote your bricks and mortar business, it’s time to learn the basics and start using it as part of your marketing mix. What Is Personalization? The goal of personalization in marketing is to make your prospective … Read more

Nine Essential Oil Buying Tips

assorted color bottle

When you decide to buy essential oils, it’s imperative to understand what you should buy. Due to the lack of regulation in the essential oils industry, you’ll want to know what to look for, what questions to ask, and why these things are important. 1. Research the Manufacturer Knowing where the manufacturer is located, and … Read more

Different Types of Essential Oils

two clear glass bottles with liquids

Essential oils are concentrated oils that have been extracted from plant matter like peelings, leaves, roots, and the whole plant. The oils are separated from the plant by one of three methods: distillation, extraction, or expression. The method used depends on the type of plant matter, with creators choosing to use the method that least … Read more