To Entertain & Educate
There are a number of ways to create a customer experience in your bricks and mortar store that will not only encourage them to buy, but will also have them coming back for more. It will of course depend on the kind of business you run and the items you sell, but there is almost … Read more
With the advent of online shopping, a lot of businesses have gradually started to feel the pain of losing customers in their bricks and mortar locations. Consumers have started to feel more confident about internet shopping and using their credit cards online. But not everything can be purchased online. There is still a range of … Read more
Humor in the workplace means everyone having a place to work that they feel comfortable in. It helps people want to come to work. Then once they get there, it makes each day go by faster. Plus, it helps everyone accomplish more. * People Listen More – If a leader is humorous, people tend to … Read more
Many bricks and mortar stores are struggling even though we have come out of the global recession of 2008. A lot of people blame online shopping, but this is not always the case. For example, if you own a restaurant or café, online shopping is not going to be an issue, but you will have … Read more
One of the main things new marketers and new business owners get wrong when it comes to marketing themselves is not presenting their brand in a consistent way. In fact, most of them don’t even think about branding because they believe it is “for the big boys”. Nothing could be further from the truth. Branding … Read more
If you have a bricks and mortar location, people will “judge a book by its cover” – or in this case, a business by its window display and in-store displays. Rotating your display regularly can make all the difference between people coming in to browse, or just passing you by. So what makes a successful … Read more
Personalization is becoming an increasingly important part of successful modern marketing. If you are not already using it to promote your bricks and mortar business, it’s time to learn the basics and start using it as part of your marketing mix. What Is Personalization? The goal of personalization in marketing is to make your prospective … Read more
Being a leader doesn’t have to be so serious. You can lead without being a boring, uninteresting, or dull person. In fact, notice that the most charismatic leaders almost always have a sense of humor. * Increases Motivation – You know about the “know, like, trust” factor in business. Well, when people feel as if … Read more
Marketing your bricks and mortar store is easier than you think. There are many ways to market it offline in order to start driving more people into your store to buy. Increasing Awareness People can’t do business with you if they don’t even know you exist. If you are a new store, increasing awareness … Read more
There are many ways to market your bricks and mortar store online to help drive customers into your location. It’s just a question of how much time, effort and money you can spend on your marketing. Email Marketing Email marketing has been one of the huge successes of the internet. The basic principle is to … Read more