To Entertain & Educate
If you want to utilize persuasive marketing, likeability can play a large role. The more likeable you and your brand are, the more successful you’re going to become. When you have the likeability factor, you’ll find it easier to influence consumers. The question is, how does likeability impact persuasive marketing and how can you become … Read more
Pinterest can be a gold mine for businesses. The popular social media platform has millions of daily users. And like all social media sites, some niches are much more popular than others. So, which niches are most popular on Pinterest? Here, we’ll look at some of the niches you’ll want to consider when you’re thinking … Read more
Starting a nonprofit can be a long and complex process. Naturally, this means there are a lot of mistakes you can make along the way. A lot of nonprofits fall victim to some common start-up mistakes. However, the good news is you can use their experience to prevent your own nonprofit making the same … Read more
Want to start experiencing the benefits of Pinterest for business? Before you get started, you’re going to need to create a business account. Most users sign up with a personal account, not realizing there is a business account option. However, did you know that it’s actually against Pinterest rules to use a personal account for … Read more
Wondering whether Pinterest would be a good platform to sign up to for your business? Like all social media sites, it has some pretty great benefits for businesses when used correctly. The image-based site has millions of users from across the globe. So, let’s take a look at some of the reasons it can be … Read more
When you are looking to start a charity, it’s a slightly different process to starting a regular business. However, if you want to make it a success, you’re going to need to think in business terms. So, what are the main differences between starting a charity and starting a regular business? Here, we’ll look at … Read more
If you want to generate the best results from your marketing content, tapping into their emotions is key. As humans, we often base decisions on our emotions. By tapping into the emotions of your audience therefore, they will be more likely to use your call to action. It will also help your brand to stand … Read more
There are plenty of techniques you can try to boost your business, and social proof is by far one of the best. One of the popular six principles of Dr. Robert Cialdini, social proof is a powerful tool that can really boost sales and help you attract new customers. Read on to learn more about … Read more
If you have employees or contractors that work with you in your business, there will come a time that either someone leaves willingly, or someone leaves unwillingly. People find other opportunities and sadly people get sick, or you must let them go. That’s how life is. Your business is no different. In fact, you may … Read more
Computers have gotten a lot smarter over the past decade. AI technology has helped to transform every aspect of our lives. For businesses, it’s opened up a whole world of opportunities. One of the latest ways AI is helping businesses is by generating content. While it can’t create long-form content right now, it can certainly … Read more