Why You Should Install the Facebook Pixel on Your Website
Many advertisers on Facebook don’t have the pixel installed on their website. A lot of people think setting it up is complicated, while others don’t think it’s worth the hassle.
But if you want to succeed with Facebook Ads, you need the Facebook pixel. It’s free to start with, and if you’re not tech-savvy, you can hire someone to install it for you. They can probably get it done in just a few minutes.
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Here are three reasons why you need to install the Facebook pixel on your website today:
1. You can create a custom audience
Facebook’s audience targeting tool is super useful. It lets you target people based on their location, age, gender, interests, and more. But with the pixel, you can take your targeting to a whole new level. You can target people who have been on your website, so you know they already know you and your brand.
2. You need the pixel to remarket to your customers
The pixel keeps track of what people do on your website. It knows which pages they’ve visited and if they’ve added items to their cart or made purchases. When you set up your Facebook Ads, you can show ads to people who have browsed specific pages on your website or added products to their cart but didn’t check out. This way, you can offer them relevant ads based on their site activity.
3. The pixel tracks your visitors’ activities across devices
The pixel code is so powerful that it can follow your site visitors and learn about their activities, whether they’re using a mobile phone, tablet, or laptop. It offers a seamless experience for users and adds a lot of value to advertisers. For example, if someone initially visited your site on their laptop, they’d still see your ads on Facebook, whether they’re on another laptop or a smartphone.
The pixel code is so powerful that it can follow your site visitors and learn about their activities, whether they’re using a mobile phone, tablet, or laptop. It offers a seamless experience for users and adds a lot of value to advertisers. For example, if someone initially visited your site on their laptop, they’d still see your ads on Facebook, whether they’re on another laptop or a smartphone.
